
Preparing for Peak Season: A Strategic Guide for the East African Tourism Industry
From early June to late September, East Africa enters its peak tourism season – a time when the region’s landscapes transform into a stage for nature’s most breathtaking spectacle, and travellers from around the world fill safari lodges and coastal resorts. For local businesses in the tourism industry, this annual surge presents both an incredible opportunity and a formidable challenge.

Left Alone to Work from Home: Opportunities and Obstacles Within Kenya’s Remote Work Revolution
Like much of the world, East Africa witnessed an unprecedented shift towards remote work after the COVID-19 pandemic, as organisations adapted to restrictions and health concerns. Another crucial driver of remote work adoption in East Africa is the region’s expanding digital infrastructure.

Unveiling East Africa’s Middle Class: Opportunities for Growth in Retail, Restaurants, Healthcare, and Education Among An Elusive Demographic
The middle class. Heralded as the engine of economic renewal and societal transformation, broadly defined, consists of individuals and households that fall between the lower and upper-income brackets, typically distinguished and delineated by their purchasing power, level of education and aspirational lifestyles. Whoever can uncover the hidden identity and patterns of the often overlooked middle class wields great power, as this segment is integral in generating profit and driving regional transformation.

Unwrapping Detty December: Turning Festivity into Opportunity for East Africa
‘Detty December’ is a term hailing from West Africa, signifying a period abundant with vivid nightlife, social gatherings, and festivities. ‘Detty,’ a playful twist on ‘dirty,’ captures the decadent nature of this celebratory season.

AFCON 2027: A Game-Changer for Socioeconomic Development in East Africa
The 2027 African Cup of Nations (AFCON) will be jointly hosted by Uganda, Kenya, and Tanzania. AFCON has the potential to catalyse development across sports, infrastructure and transport in the region. However, without strategic planning and substantial investments made for the tournament, there runs the risk of encumbering losses.